Your reports. Your brand. Nowhere does it say SignalSumo.
Put your agency name, logo and contact details on every audit, rank report and AI visibility export. Set it once — every report after that is already branded.
- Branding saved to your account — enter it once
- 8 report types, all client-ready PDFs
- Scheduled delivery, so reports send themselves
Three steps, and only the first one is ever repeated
The branding step appears before any export. Tick “remember” and you never see it again unless you want to change something.
Brand it once
Enter your agency name, upload your logo, add contact details. Saved against your account, not against a single report.
Generate any report
Run an audit, an Executive Report, a competitor comparison. The PDF is rendered server-side with your branding already applied.
Send — or don't
Download and send it yourself, or put the Executive Report on a schedule and let it deliver without anyone touching it.
Every place the client looks
Reports are a deliverable clients judge you on. These are the details the document carries, so nothing in it points back to a tool they could buy themselves.
Logo formats: PNG, JPEG, SVG or WebP, up to 2 MB. SVG stays crisp at any print size.
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Agency or company namerequiredReplaces SignalSumo throughout the document header and cover.
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Agency logoPNG, JPEG, SVG or WebP, up to 2 MB. Rendered on the cover and page furniture.
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Contact emailPrinted in the report footer so the client replies to you, not to us.
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Phone numberSits alongside the email in the contact block.
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WebsiteYour domain, shown on the cover.
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Business addressFor agencies that need a registered address on client deliverables.
Eight report types, one branding step
Not just the audit. Everything a client asks to see over a retainer, in the same branded wrapper.
Website Audit
The full technical crawl — errors by severity, redirect chains, crawl depth, Core Web Vitals.
Executive Report
The multi-section client summary. Eight sections, only the ones with data.
AI Growth Plan
The prioritised 30-day action roadmap, as a client-ready document.
AI Visibility
GEO Score™, AI share of voice and the prompts where the brand is or isn't named.
Competitor Overview
Head-to-head visibility, keyword overlap and traffic comparison.
Backlink / Snapshot Compare
Two points in time side by side — what was gained, lost and held.
Content Report
Page-level optimisation scoring and the specific fixes.
SERP Report
The full results page for a keyword, including features and competitor landscape.
The Executive Report is the one that replaces your monthly deck
Eight sections assembled from live project data, with a title, notes and accent colour you control. Sections with no data are omitted rather than printed empty — and the on-screen preview runs the same aggregation as the PDF, so the preview can never promise a section the document then leaves out.
- 01 Domain Overview Headline visibility, traffic and authority for the domain and market.
- 02 Website Audit Technical health — error counts, severity split, what changed since last time.
- 03 Rank Tracker Position distribution, movement, and the location breakdown.
- 04 AI Visibility GEO Score™ trend and where the brand stands in AI answers.
- 05 AI Prompt Tracking Which tracked buying-intent prompts name the brand, and which name competitors.
- 06 Backlink Profile Authority, referring domains, and profile composition.
- 07 Backlink Monitoring Links gained and lost across the reporting window.
- 08 Weekly SEO Monitoring The rolling health signal between full audits.
Reporting is the work clients see — and the work you can't bill for
Stop rebuilding the same deck
Exports pull live project data, so there is no exporting to CSV, no pasting charts, no chasing a number that moved since Monday.
Protect the relationship
An unbranded PDF tells your client which tool you use and what it costs. A branded one keeps the value attached to your agency.
Report on time, every time
Scheduled Executive Reports go out whether or not the account lead remembered. Late reporting is the most avoidable churn signal there is.
Onboard clients faster
A branded audit is a credible first deliverable on day one, before any strategy work has started.
Scale without headcount
Agency plans carry 25 projects and 5 team seats, so a growing client list doesn't mean a growing reporting rota.
Win work with it
Pair it with the audit embed widget — prospects run an audit on your own site, and Agency plans return those results unbranded too.
What's included where
Read live from the same plan configuration the pricing page uses, so this table can't drift out of date.
| Capability | Free | Mid | Pro | Agency |
|---|---|---|---|---|
| White-label PDF reports | ||||
| White-label embedded audit results | ||||
| Scheduled report delivery | every 7 days | every 7 days | every 3 days | |
| Client projects | 1 | 5 | 10 | 25 |
| Team seats | 2 | 5 |
Questions agencies ask
Does the client see any SignalSumo branding?
No. Once you set your branding, the export carries your agency name, logo and contact details. The document is yours to send as your own deliverable.
Do I have to re-enter my branding for every report?
No. The branding step has a "remember" option that stores your details against your account, so every later export pre-fills. Change it once and every subsequent report picks up the new version.
Which reports can be white-labelled?
Eight document types run through the same branding step: Website Audit, Executive Report, AI Growth Plan, AI Visibility, Competitor Overview, Backlink/Snapshot Compare, Content Report and SERP Report.
What file format do clients receive?
PDF. It is generated server-side, so it looks identical regardless of the client's browser, and it can be attached to email or dropped straight into a client portal.
Can reports be sent automatically?
Yes. The Executive Report supports scheduled delivery — you set the title, notes, accent colour and frequency once, and each send goes out on its own. Delivery history is kept even if you later delete the schedule.
What if a client has no data for a section?
The section is omitted rather than printed empty. The on-screen preview runs the same aggregation as the PDF, so what you see previewed is what the document contains.
Which plans include white-label reporting?
White-label PDF export is included on Pro and Agency. White-label embedded audit results — where the audit tool on your own website returns unbranded results — is Agency only.
Can my team generate reports too?
Yes, within your plan's team seat count. Pro includes 2 team members and Agency includes 5, each working inside the same client projects.
Send your next client report as your own
Start free, brand your first export in about a minute, and see how it lands.