An SE Ranking alternative built around what you hand the client
$249 a month, flat: 25 client projects, 5 seats, white-label PDFs, white-label embeds and 25 embeddable audit widgets — with rank tracking, audits, backlinks, local and uptime monitoring included rather than metered per client.
The part worth switching for: you can put a page in the client's report that shows them the actual answer ChatGPT, Gemini, Claude and Perplexity give about their market — who gets named, who does not, and which sources decided it.
That is a service line you can bill for this quarter, and it needs no explaining. The client reads an answer about their own business and understands immediately. Where SE Ranking still wins is at the bottom, in full.
- A new line on the invoice. AI answer visibility across four engines, white-labelled into the report you already send — priced as retainer work, because the answers keep moving.
- 25 projects and 5 seats for a flat $249. Win a pitch and your tooling cost does not move.
- 25 embeddable audit widgets. A real audit running on your own site, under your brand — every visitor who uses it is a lead you keep.
- Numbers that survive the meeting. When a client asks where a figure came from, you can answer — and what we could not measure is visibly withheld rather than quietly modelled.
- MCP and API from Pro. Run client reporting through your own assistant instead of exporting spreadsheets.
Four numbers worth checking
The Agency-tier claims you can hold us to.
Agency work, job by job
Organised around the deliverable, because for an agency the tool is a means and the report is the product. Our column carries the configured limits.
| The job | SE Ranking | SignalSumo |
|---|---|---|
| Manage client projects | Yes, an established agency workflow | 25 projects and 5 seats on Agency; 10 projects and 2 seats on Pro |
| Send a branded report | Yes, white-label available | White-label PDF from Pro; white-label embeds on Agency |
| Capture leads on your own site | Not the focus of the product | 25 embeddable audit widgets on Agency — a visitor audits their site on your page |
| Executive summaries for stakeholders | Reporting suite available | Executive reports on Pro and Agency, scheduled sends included |
| Track rankings for many clients | Yes, a core strength | 2,000 keywords on Agency, checked every 5 days with a daily pool of 100 |
| Local and multi-location clients | Yes | 20 locations on Agency, 5 on Pro |
| Catch a client site going down | Available | Uptime monitoring — 25 monitors on Agency, checks as often as every 3 days for changes |
| Report on AI answer visibility | Not a current capability | Four engines — ChatGPT, Gemini, Claude, Perplexity — with share of voice and cited sources |
| Compare year on year | Yes | 24 months of comparison history on Agency, 12 on Pro |
| Published price | On their pricing page | $49 Mid · $99 Pro · $249 Agency, per month |
Nothing in the SE Ranking column quotes their prices, quotas or client counts — those change without notice. Everything in ours is a configured limit you can verify on the plan you buy.
The report is the product, so the numbers have to survive a question
Every agency has had the meeting where a client points at a figure and asks where it came from. The answer "the tool said so" costs you something every time you give it.
Withheld beats estimated
When we cannot measure something for a page or a domain, we withhold the points and say so rather than modelling a plausible number. Our content score will show 45 out of 45 with 55 points explicitly withheld instead of an estimated 88 out of 100.
It makes our dashboards look more modest than they could. It also means that when you put a number in front of a client, you can say exactly what it was derived from — and the ones you cannot derive are visibly absent rather than quietly invented.
Branded output, and a lead magnet
White-label PDFs from Pro, and on Agency, 25 embeddable audit widgets plus white-label embeds — so a prospect can run a real audit on your website, under your brand, and become a lead instead of a bounce.
Executive reports summarise a period for a stakeholder who will never open the detail view, and they can be scheduled rather than remembered.
The service line your competitors cannot quote for yet
Every agency pitch this year contains the phrase "AI search". Very few contain a number, because measuring it needs infrastructure that traditional rank trackers do not have.
Something you can actually show a client
Ask the four engines the question the client's buyers ask. Show them the answer text, whether their brand appears, which competitors were named instead, and which sources the engine cited to get there.
It is the rare SEO deliverable that needs no explanation: the client reads the answer about their own market and immediately understands why it matters.
Recurring, because the answers move
Answers change as engines re-crawl and competitors publish, so this is a tracked metric rather than a one-off audit — which makes it retainer work rather than a project fee.
The same workspace already holds the rankings, the audit and the links, so the AI section is another page in the report you already send, not a second subscription.
Agency-relevant limits by plan
The figures that decide whether a plan fits a client book, taken straight from the plan configuration.
| Limit | Free | Mid $49 | Pro $99 | Agency $249 |
|---|---|---|---|---|
| Client projects | 1 | 5 | 10 | 25 |
| Team seats | — | — | 2 | 5 |
| White-label PDF reports | — | — | Yes | Yes |
| White-label embeds | — | — | — | Yes |
| Embeddable audit widgets | — | — | 1 | 25 |
| Executive reports | — | — | Yes | Yes |
| Uptime monitors | — | 5 | 10 | 25 |
| Local business locations | — | 2 | 5 | 20 |
| Comparison history | 1 month | 6 months | 12 months | 24 months |
| API and MCP access | — | — | Yes | Yes |
API and MCP access mean an assistant can query a client's data directly — useful for the agencies already running their reporting through one.
A flat ceiling you can plan against
Agency pricing in this category often scales with the thing you cannot control — clients, keywords, crawled pages — so the month you win a pitch is the month your costs move. Agency here is $249 flat for 25 projects and 5 seats, and the quotas that matter are published rather than discovered.
Where a limit exists we would rather you saw it before buying: 25 projects is a hard ceiling, not a soft one to be negotiated upward. If your book is bigger than that, this is the wrong tier and we have said so at the top of the page as well as here.
The same instinct applies to the data: quotas, intervals and what each metric is built from are all stated. You should be able to answer a client question without a support ticket.
Migrating a client book without a bad month
Nobody moves twelve clients in a weekend. Move one, prove the report, then move the rest at your own pace.
Start with your own site
Run the audit and an AI visibility scan on your agency's domain. You know the answers, so you will judge the data honestly.
Move one client, in parallel
Add their domain while the old platform still runs. Rankings and monitoring start accumulating immediately; nothing is lost by overlapping.
Send one report side by side
Produce the white-label PDF and compare it with the report you would have sent. That comparison decides this, not a feature grid.
Add the AI section as an upsell
Bring the answer-engine visibility to the next review. It is usually the fastest conversation you will have about scope this year.
Historical data does not move between SEO platforms in either direction, so overlap by a full reporting cycle where the client relationship allows it.
Where SE Ranking is the better answer
Scale beyond 25 projects. Our Agency tier stops there. A larger book needs a platform whose agency tiers are built for it, and no amount of AI visibility compensates for a ceiling you hit in month two.
A client portal with logins. We do white-label reports and white-label embeds; we do not offer a branded portal each client signs into. If that is central to how you deliver, it is a real gap.
Breadth of established modules. A mature all-rounder has years of accumulated tooling around marketing plans, content workflows and integrations. We are focused by choice, which means there are boxes we do not tick.
If the ceiling fits and the reporting is the part you care about, the AI service line is the argument. If the ceiling does not fit, that is the end of the conversation and we would rather you knew now.
- You run more than 25 client projects — our Agency ceiling is a real ceiling, not a soft one.
- Your workflow depends on their specific modules, integrations or the marketing-plan tooling built around them.
- Your team has years of history and templates inside that platform, and rebuilding reports costs more than the difference.
- You need a white-label client portal with client logins, rather than white-label reports and embeds.
Questions agencies ask before switching
How many client projects does the Agency plan cover?
Twenty-five, with five team seats, at $249 a month flat. That is a hard ceiling rather than a soft one, so if your book is larger this is the wrong tier and we say so rather than letting you find out after buying. Pro covers 10 projects and 2 seats at $99.
Is the white-label reporting genuinely unbranded?
White-label PDF reporting is included from Pro, and Agency adds white-label embeds. Agency also includes 25 embeddable audit widgets, so a prospect can run a real audit on your own website under your branding.
What can I sell that I could not sell before?
AI answer-engine visibility. We query ChatGPT, Gemini, Claude and Perplexity with the questions a client's buyers actually ask, then report whether the client is named, which competitors were named instead, and which sources the engine cited. Most agencies cannot quote for this because they cannot measure it.
Can I white-label the AI visibility report too?
Yes — it is part of the same reporting output, so it appears in the branded PDF alongside rankings, audit findings and links rather than as a separate subscription or export.
Do you offer a client portal with individual client logins?
No. We provide white-label reports and white-label embeds, not a branded portal each client signs into. If a per-client login is central to your delivery model, that is a genuine gap and it is listed in the limitations section above.
How does pricing compare with SE Ranking?
We publish $49 for Mid, $99 for Pro and $249 for Agency, per month, with a free plan that needs no card. We deliberately do not quote competitor prices, which change; compare against their current pricing page. The structural difference worth checking is that ours is flat per plan rather than scaling per client.
What happens to my historical data if I move?
It does not transfer — that is true of every platform in this category, in both directions. The practical approach is to add your clients while the old subscription still runs so history accumulates in parallel, then cancel after a full reporting cycle.
How often are rankings checked?
Agency re-checks tracked keywords every five days, with a pool of 100 keywords checked daily; Pro re-checks every seven days with a daily pool of 25. Agency tracks up to 2,000 keywords and Pro up to 750.
Is there monitoring for client sites going down or changing?
Yes. Agency includes 25 uptime monitors and change monitoring that can check as often as every three days, so a client site going down or a page being altered reaches you before it reaches the client.
Can I try it on a real client before committing?
Yes. The free plan needs no card and covers one project, and the public tools run without an account at all. Most agencies test on their own domain first, because they can judge the accuracy immediately.
Go deeper
Test it on the client you know best
Run your own agency domain through the audit and an AI visibility scan. You already know what the answers should be, which makes it the fastest honest evaluation available.
Start free