AI Competitor Intelligence

See which rivals AI recommends instead of you — across every engine.

Benchmark up to 4 competitors side-by-side across ChatGPT, Google AI Overview, Gemini, Perplexity and Claude. Get Share of Voice, per-engine strength, the exact prompts they win, and the citation sources you're missing from — all in one dashboard.

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Live comparison

◐AI Competitor Comparison

saved · free

You yourdomain.com 62 1.2K vol · 3 engines

Rival A competitor1.com 148 2.9K vol · 4 engines

Rival B competitor2.com 89 1.7K vol · 3 engines

Rival C competitor3.com 44 820 vol · 2 engines

Share of AI Voice MENTIONS

Rival A · 42% Rival B · 25% You · 18% Rival C · 15%

3 citation gaps · rivals hold sources you don't Data as of today · reopen anytime, free

Rival A leads today

Monitored AI engines

ChatGPT Google AI Overview Gemini Perplexity Claude

What you actually get

Every angle of the AI conversation about your category, side-by-side

Not just "who gets mentioned more" — the full picture: per-engine strength, market split, the sources AI trusts about each brand, and the exact prompts your rivals win that you don't.

Share of AI Voice

The one number that matters: what percentage of AI answers in your category name your brand — versus each rival. Toggle between mention count and AI search volume weight.

Toggle: Mentions · AI Volume

Strength by Engine

See exactly where each brand wins — ChatGPT? Google AI Overview? Perplexity? A rival dominating one engine while you own another is a solvable problem when you can see it.

5 engines · per-brand grid

Markets Battle

Per-country breakdown for every brand in the comparison. Markets a rival owns and you don't are flagged in red so you know exactly where to concentrate.

Global · localized prompts

Who AI Trusts About Each Brand

The third-party sites AI leans on when talking about each rival — the exact citation gaps to close. Get placement on those sources and you enter the answer.

Citation source table

Head-to-head, winner-highlighted

Every core metric compared row-by-row across all 4 brands, with the winner highlighted per row. Screenshot-ready for client decks — CSV and PDF export in one click.

CSV · PDF export

Rivals' Winning Prompts

Click any rival to see the exact AI searches where they appear and you don't. One click adds any prompt to your Prompt Tracker so you can monitor your progress as you close the gap.

One-click → Prompt Tracker

A tour of the dashboard

Three of the panels you'll live in

Every screen is designed to be scannable in seconds and screenshot-ready for stakeholders. Real product, real layouts.

Snapshot · Share of AI Voice

One bar, one answer: who owns the AI conversation

Every brand in the comparison, colored, ranked, with the exact percentage. Toggle to weight by AI search volume when you want to see who owns the high-value prompts, not just the loudest ones.

Live toggle: raw mentions or AI volume weighted
Your brand accented; rivals in neutrals for clarity
Read in under 5 seconds — no legend needed

Share of AI voiceMentions

Rival A 42% Rival B 25% You 18%

competitor1.com148

competitor2.com89

yourdomain.com YOU62

competitor3.com44

Strength by engine · your brandLive

ChatGPT

Google AIO

Gemini

—

Perplexity

—

2K vol3.4K volon-demandon-demand

Rival A strength

ChatGPT

Google AIO

Gemini

—

Perplexity

—

Snapshot · Strength by Engine

Split the score. See exactly which engine each brand owns.

A rival can lead overall while losing on the engine your buyers actually use. This grid tells you where to focus — winning Google AI Overview is a different job than winning ChatGPT.

All 5 engines, per brand, at a glance
Volume shown per cell — mentions × demand
Winner highlighted per engine, per brand

Snapshot · Rival's Winning Prompts

The exact prompts they win, ready to monitor.

Click any rival in the comparison to see the AI searches where they appear and you don't. One click adds any prompt to your Prompt Tracker — you'll know the day you enter the answer.

Sortable by AI search volume — chase demand first
Per-prompt platform tag (ChatGPT / Google AIO)
Add to tracker in one click, no re-typing

competitor1.com · winning prompts28 found

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How it works

Three steps. One load. Every angle.

No spreadsheet-wrangling, no per-engine subscription, no manual prompt-by-prompt scoring.

Add up to 4 rivals

Your domain plus the domains of the competitors you actually lose to. Type them in, pick a market and language, done.

One click, one load

Compare fires ONE load that covers the entire side-by-side. Every panel — Share of Voice, per-engine strength, market split, citation sources — lands together.

Act on what wins

Click any rival to see their winning prompts. Add the ones that matter to your Prompt Tracker. Export CSV or PDF for the client deck.

FAQ

Common questions

What is an AI Competitor Research Tool?

It measures how often and how prominently AI answer engines — ChatGPT, Google AI Overview, Gemini, Perplexity and Claude — recommend your brand versus rivals. It audits AI Share of Voice, surfaces third-party citation gaps, and tracks the prompts your rivals win that you don't.

How is AI Competitor Research different from traditional SEO competitor analysis?

Traditional SEO tools analyze Google rankings, backlinks and keyword positions. AI Competitor Research analyzes the generated answers inside conversational AI engines — which brands get recommended, which sources those engines cite, and where you're being left out of the answer entirely.

What is an AI Citation Gap?

An AI Citation Gap occurs when an AI engine relies on specific third-party sources — such as review sites, comparison articles, or industry publications — to recommend rivals while your brand is missing from those same cited sources. Closing the gap means earning placement on those sources.

Which AI engines does SignalSumo monitor?

ChatGPT (GPT-4o & Web Search), Google AI Overview (AIO), Google Gemini (Advanced & Grounded Search), Perplexity AI (Sonar), and Anthropic Claude (Haiku & Sonnet).

What is AI Share of Voice?

AI Share of Voice is the percentage of analyzed industry prompts where an AI engine explicitly names or recommends your brand compared to rival brands in your category.

How does the head-to-head comparison work?

Enter your domain plus up to 4 rival domains and hit Compare. One load covers the whole side-by-side: mention totals per brand, per-engine strength, market split, top citing sources, brands named alongside, and the organic search layer AI leans on before answering.

Can I see the exact prompts my competitors win?

Yes — click any rival in the comparison and you get their winning AI prompts: the AI searches where they appear and you don't. One click adds any of those prompts to your Prompt Tracker so you can monitor them going forward.

Are comparisons saved?

Every comparison is saved permanently to your account under My Comparisons. Reopening a saved comparison is always free — no load, no credit — even months later.

Can agencies use this for client reporting?

Yes. Every comparison exports to CSV and PDF, ready to drop into a client report. Weekly automated tracking and multi-market comparisons are included on agency plans.

Do I need technical skills to use it?

No. Every dashboard is designed to read at a glance — Share of Voice bars, per-engine strength, winner-highlighted head-to-head tables, and one-click actions to close gaps.

How often is competitor AI visibility checked?

Weekly automated scans track shifts in rival visibility and AI citations. On-demand manual refreshes can be run at any time.

Does SignalSumo support multi-language and global AI tracking?

Yes. Comparisons can be run per-market with localized prompts and multiple target languages, so you see which brands win the AI conversation in each region.

Start winning the AI answer.

Run your first comparison free. Every scan is saved to your account forever — reopen anytime at no cost.

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