How teams win with SignalSumo

The challenge

Lumen ran a separate crawler, rank tracker and backlink tool, then hand-merged the exports into a monthly spreadsheet. By the time the deck was built the data was three weeks stale, and the team argued about which number was right instead of shipping fixes. Category pages had multiplied through years of seasonal campaigns, and no one could see which ones were competing with each other.

What they used

• Website Audit Crawled the full 40k-URL catalogue and grouped duplicate and near-duplicate title/meta clusters, exposing 62 clusters of category pages competing for the same query.
• Competitor Analysis Mapped keyword overlap against their three closest retail competitors to find which categories were genuinely winnable versus already saturated.
• Keyword Research Rebuilt the category taxonomy around real search intent and volume instead of internal merchandising labels.
• Rank Tracker Tracked the consolidated category set daily across their three priority markets, so the effect of each merge was visible within a week.
• AI SEO Growth Plan Turned the audit backlog into a ranked 30-day action list, so the team worked highest-impact-first instead of alphabetically.

How it played out

1. Weeks 1–2Full-catalogue crawl and baseline. Duplicate clusters and redirect debt identified.
2. Weeks 3–6Category consolidation: 62 clusters merged down to 8 canonical hubs.
3. Months 2–4Rebuilt taxonomy shipped; daily rank tracking confirms recovery per merge.
4. Months 5–6Growth Plan backlog worked top-down; non-brand clicks compound.

The challenge

Every month, two senior strategists pulled exports from three tools, pasted charts into a template deck, wrote commentary, and emailed 34 PDFs. It consumed the first week of every month, it was the least enjoyable work in the agency, and it was billed as overhead rather than strategy.

What they used

• White-label Reporting Client-branded reports with the agency's own logo and contact details — no SignalSumo branding in front of the client.
• Executive Reports Scheduled monthly delivery straight to each client's inbox, so the report goes out whether or not anyone remembers.
• Project Manager One workspace per client domain, so account handovers stopped requiring a briefing call.
• Audit Embed Widget A branded audit form on the agency's own site — visitors run a free audit, and their details land in the dashboard as a lead.
• Backlink Monitoring Automatic alerts on lost links replaced the manual monthly link check entirely.

How it played out

1. Weeks 1–2All 34 client domains migrated into separate projects; branding applied once.
2. Weeks 3–4Report templates agreed per client tier; monthly schedules switched on.
3. Month 2Manual deck process retired. Embed widget goes live on the agency site.
4. Month 3Reclaimed senior time redirected to strategy; first widget-sourced retainers close.

The challenge

Their previous tracker reported a single national position per keyword, checked on an unclear schedule. Orbit sells in six markets, and mobile results differ sharply from desktop in their category — so the numbers were never wrong exactly, just never right enough to act on. Weekly growth meetings had drifted to arguing about the data instead of deciding anything.

What they used

• Rank Tracker Daily checks with enterprise-grade SERP data, split by market and device, so the number matches what a real user sees.
• Multi-market tracking All six markets tracked as separate position sets rather than averaged into one misleading figure.
• SERP feature tracking Surfaced where a position-4 listing was actually above the fold because of the feature layout — and where position 3 was buried.
• Google Search Console Connected GSC so tracked positions sit next to real impressions and clicks for the same query.
• Keyword Research Expanded the tracked set from head terms into the long tail their category actually converts on.

How it played out

1. Weeks 1–2Six markets configured; head terms re-baselined per market and device.
2. Month 2Keyword set expanded 140 → 900 using research data, not guesswork.
3. Months 3–4SERP feature opportunities prioritised over raw position chasing.
4. Months 5–6Top-10 count triples; growth meetings run off one agreed source.