SignalSumo
Competitor Analysis

Competitor Analysis: Compare Your SEO Metrics & Find the Keyword Gaps Costing You Traffic

See Domain Rating, backlinks, referring domains, organic keywords, and estimated traffic side-by-side against your competitors — then find the exact keywords they rank for that you don't.

Compare My Site See a sample report

No credit card required. First comparison free on any plan.

Analyze any domain Free — no signup required
Live data

Enter a domain to see its organic keywords, estimated traffic, and where it ranks.

DR & Traffic Comparison
Keyword Gap Detection
Footprint Overlap Chart
Multi-Competitor Benchmarking

What is a competitor analysis tool?

A competitor analysis tool compares your domain's SEO metrics against rival domains side-by-side — Domain Rating, total backlinks, referring domains, organic keyword count, and estimated organic traffic — and surfaces the specific keywords your competitors rank for that you don't. SignalSumo runs this for your primary domain against up to your plan's competitor limit, with a visual breakdown of shared versus unique keyword footprint.

Key Takeaways

  • Compare your domain against competitors across Domain Rating, backlink count, referring domains, and estimated organic traffic.
  • Uncover every keyword rivals rank for that your site does not — a ready-built list of actionable ranking opportunities.
  • See which competitor pages earn the most traffic and backlinks to identify content gap ideas worth pursuing.
  • Track how a competitor's total search visibility changes month over month to benchmark your own growth progress.
  • Export side-by-side comparison data as CSV for client reports and SEO strategy presentations.
  • The number of simultaneous competitor comparisons is determined by your active plan tier.
SEO Gaps

You can see a competitor outranking you — you just can't see why

Stop playing guessing games with your competitive strategy. Measure the gaps directly and plan your countermeasures.

Invisible Authority Gaps

Authority gaps are invisible without real numbers. Assuming a competitor is "just bigger" isn't the same as knowing their actual Domain Rating and backlink count.

Hidden Keywords

The keywords driving their traffic stay hidden. Without a gap analysis, the exact terms sending them visitors you're missing never surface.

Wasted Content Budget

Guessing wastes content budget. Writing toward assumed competitor strengths, instead of confirmed gaps, means betting effort on the wrong targets.

Misjudged Footprint Overlap

Shared vs. unique footprint is easy to misjudge. It's common to think you're competing head-to-head on everything, when in reality your real overlap is much narrower.

Core Features

A full side-by-side benchmark, down to the exact keywords you're missing

Unlock full insights into rival profiles and organic visibility structures.

Side-by-Side Comparison Grid

See Domain Rating, total backlinks, referring domains, organic keyword count, and estimated organic traffic for your domain and every competitor, lined up in one view.

Keyword Positioning Gaps

Pinpoint high-value keywords where a competitor ranks well on Google while you rank poorly or aren't showing up at all.

Footprint Overlap Venn Chart

See an interactive visualization of which keywords you and your competitors share, and which ones are unique to each domain.

Multi-Competitor Benchmarking

Compare your primary domain against multiple competitor domains at once, up to your plan's limit, instead of running comparisons one at a time.

Plan-Based Competitor Limits

Competitor limits scale with your plan — from a starter allowance up to a much larger limit on higher tiers — so the tool grows with how seriously you're tracking the competitive landscape.

Smart Credit Usage

Re-viewing a cached competitor comparison is free. A fresh, uncached lookup on a new domain pairing uses standard report credits, since it pulls new data rather than reusing what's already been analyzed.

Primary Domain Project Linking

Run comparisons against your existing project domain, keeping competitor benchmarking connected to the same site you're already tracking elsewhere in SignalSumo.

Workflow

From your domain to a full competitive picture in four steps

Begin identifying keyword gaps and comparison metrics in minutes.

1
Add your domain

Select the primary project domain you want to benchmark.

2
Add your competitors

Enter up to your plan's competitor limit.

3
We pull the comparison data

SignalSumo gathers metrics and keyword data for every domain in the comparison.

4
Review gaps & overlap

See the full side-by-side grid, your keyword gaps, and the footprint overlap chart.

Live Sample

See exactly what a real competitive comparison looks like

Review illustrative outputs comparing SEO metrics and finding high-value keyword gaps.

Footprint Overlap Chart

See which ranking keywords you share with your competitors and where your profiles branch off. Spot hidden domains of shared visibility.

Footprint Overlap Stats
platform overlap: 340 shared keywords · 1,500 unique to you · 5,860 unique to competitors
yoursite.com: 1,500 unique keywords competitorA.com: 5,860 unique keywords yoursite.com 1,500 unique competitorA.com 5,860 unique Shared 340
Metric You Competitor A Competitor B
Domain Rating 42 58 51
Total Backlinks 3,200 12,400 7,900
Referring Domains 410 1,150 890
Organic Keywords 1,840 6,200 4,100
Est. Organic Traffic 2,900/mo 11,000/mo 6,500/mo
Keyword Gap Opportunities
Keyword Your Position Competitor Position Volume
best project management software Not Ranking #4 8,100
free invoice template #38 #6 14,800
how to manage remote teams #21 #9 3,200

Example output for a sample comparison. Your results will reflect your own domain and competitors.

Comparison

Why compare with SignalSumo instead of a spreadsheet — or a generic free tool

Stop copy-pasting numbers. Get automated gaps and overlap charts in one single click.

Feature SignalSumo Manual Spreadsheets Generic Free Tools
Multi-metric side-by-side DR, backlinks, keywords, traffic in one view Requires pulling each metric separately Often limited to one or two metrics
Keyword gap detection Automatic, ranked by volume Not feasible by hand Rarely included
Footprint overlap visualization Interactive shared vs. unique chart Not available Rarely included
Credit transparency Cached views free, fresh lookups cost credits N/A Often unclear or capped abruptly
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$ 49 /mo $49
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Save $98/year
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SEO:
  • Unlimited Report Views & Export For All Tools
    AI SEO, Backlinks, Competitor Intel, Keywords, Local SEO, Audits
  •  
    Technical SEO Audits
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    Tracked Keywords
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    Keyword Research
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    Competitor Analysis
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    Backlink Intelligence
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    Backlink Monitoring
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    Content Optimizer
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    Google Search Console
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    Website Uptime Monitoring
  •  
    AI Growth Plans
  •  
    Team Members
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    White-Label PDF Reports
  •  
    Executive Reports
  •  
    JavaScript Rendering
  •  
    API Access
AI Search: Google AI Overviews ChatGPT Google Gemini Claude Perplexity Monthly checks
  •  
    Prompt tracking
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    AI brand health by domain
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    AI visibility reports
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    AI content generation
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    AI-ready Site Audit
SEO + AI Search

Pro

Designed for freelancers, consultants, marketers, and growing businesses

$ 99 /mo $99
billed monthly
Save $198/year
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All Professional features plus:
  • Unlimited Report Views & Export For All Tools
    AI SEO, Backlinks, Competitor Intel, Keywords, Local SEO, Audits
  •  
    Technical SEO Audits
  •  
    Tracked Keywords
  •  
    Keyword Research
  •  
    Competitor Analysis
  •  
    Backlink Intelligence
  •  
    Backlink Monitoring
  •  
    Content Optimizer
  •  
    Google Search Console
  •  
    Website Uptime Monitoring
  •  
    AI Growth Plans
  •  
    Team Members
  •  
    White-Label PDF Reports
  •  
    Executive Reports
  •  
    JavaScript Rendering
  •  
    API Access
AI Search: Google AI Overviews ChatGPT Google Gemini Claude Perplexity Weekly checks
  •  
    Prompt tracking
  •  
    AI brand health by domain
  •  
    AI visibility reports
  •  
    AI content generation
  •  
    AI-ready Site Audit
Best & Future Ready

Agency

Designed for agencies managing multiple client campaigns with White-label reports & workflows..

$ 249 /mo $249
billed monthly
Save $489/year
Try for free
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All Agency features plus:
  • Unlimited Report Views & Export For All Tools
    AI SEO, Backlinks, Competitor Intel, Keywords, Local SEO, Audits
  •  
    Technical SEO Audits
  •  
    Tracked Keywords
  •  
    Keyword Research
  •  
    Competitor Analysis
  •  
    Backlink Intelligence
  •  
    Backlink Monitoring
  •  
    Content Optimizer
  •  
    Google Search Console
  •  
    Website Uptime Monitoring
  •  
    AI Growth Plans
  •  
    Team Members
  •  
    White-Label PDF Reports
  •  
    Executive Reports
  •  
    JavaScript Rendering
  •  
    API Access
AI Search: Google AI Overviews ChatGPT Google Gemini Claude Perplexity Weekly checks
  •  
    Prompt tracking
  •  
    AI brand health by domain
  •  
    AI visibility reports
  •  
    AI content generation
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    AI-ready Site Audit

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Perfect for testing SignalSumo and monitoring a small website.

Explore
 Technical SEO Audits  Rank Tracking (1 Keywords)  Competitor Analysis  Backlink Intelligence  Backlink Gap Analysis (1 Reports)  Local SEO 1 Location Pack  Keyword Research Tool  Content Optimizer (2 Reports)  Website Uptime Monitoring (1 Monitor)  AI Visibility features

Detailed Plan Comparison

Feature / Quota Limit Starter Mid Pro (Best Value) Agency
Money Tools & Intelligence Reports
Unlimited Report Views & Export
AI SEO, Backlinks, Competitor Intel, Keywords, Local SEO, Audits
 Unlimited Unlimited Unlimited
Money Tools Suite Coverage Limited Preview Full Suite (AIO, Backlinks, Competitor, Keywords, Local SEO, Audits) Full Suite (AIO, Backlinks, Competitor, Keywords, Local SEO, Audits) Full Suite (AIO, Backlinks, Competitor, Keywords, Local SEO, Audits)
Account & Workspace
Tracked Projects / Domains 1 5 10 25
Uptime Monitors None 5 10 25
Uptime Check Frequency Every Minute Every Minute Every Minute Every Minute
Instant Downtime Email Alerts
Team Members / Users Just You Just You Up to 2 Users Up to 5 Users
Free SEO Tool Checks / mo (all flagship tools, shared) 10 25 30 100
Technical SEO
SEO Audit Reports / mo 1 20 10 30
Max Crawled Pages per Audit 200 pgs 5,000 pgs Unlimited Unlimited
SEO Score Analysis
Page-Level SEO Analysis
Core Web Vitals Analysis (pages per audit) 1 pgs 3 pgs 5 pgs 10 pgs
JavaScript Crawling Support
Audit Progress History Window 1 Month 6 Months 1 Year 2 Years
Weekly SEO Monitoring Cadence Monthly Bi-weekly Weekly Every 3 days
Monitored Pages per Website 3 6 10 15
Rank Tracking
Tracked Keywords Limit 3 100 750 2,000
Visibility Tracking
Ranking History
New Keywords Added / mo 6 120 900 2,400
First Rank Check for New Keywords 7 Days 3 Days 3 Days Within 24 Hours
Rank Re-Check Frequency Weekly Weekly Weekly Every 5 days
SERP Tracking Depth Top 20 Top 30 Top 50 Top 50
Keyword Discovery (results per run) 20 Keyword Suggestions 50 Keyword Suggestions 75 Ranked Keywords 100 Ranked Keywords
Keyword Research
Keyword Searches per Month 10 25 75 200
Volume & Difficulty Analysis
Competitor Analysis
Competitor Analysis Reports / mo 1 10 30 75
Competitors per Analysis 2 3 3 5
Keyword Gap Analyses / mo 2 20 30 100
Smart Competitor Suggestions (auto-detected, refreshed every 30 days)
Backlink Intelligence
Backlink Intelligence Reports / mo 2 15 35 75
Backlink Explorer Searches / mo 3 25 35 100
Backlink Rows per Report First 50 200 / page 200 / page 200 / page
Backlink Growth History
Backlink Monitoring (Domains) None 1 10 25
backlink gap tool Reports / mo 1 10 20 50
Broken Links Reports / mo None 5 15 50
Link Opportunities Reports / mo None 10 20 60
Monitor Refresh Interval 30 Days 7 Days 7 Days 7 Days
AI Intelligence & Growth Engine
AI Tracked Projects / Campaigns None 1 5 25
Tracked AI Prompts None 15 75 100
Monthly AI Visibility Checks None 20 100 250
AI Check Frequency — Weekly Weekly Weekly
GEO Score™ & Perception Tracking Sample
AI Growth Plans / mo None 5 10 35
AI Executive Summaries / mo None 25 50 150
AI Intelligence Center (ChatGPT & Gemini) 1 Credit / query 1 Credit / query 1 Credit / query 1 / mo
Content Optimizer Reports / mo None 10 30 100
SEO Opportunity Recommendations
Growth Roadmaps
Pay-As-You-Go Credits
Bonus Credits Included / mo 1 2 5 25
Credit Top-Up Packs (from $10)
Reporting
PDF Reports
CSV Exports
Scheduled Reports No Weekly Weekly Every 3 days
White Label Reports
Audit Embed Widgets (lead capture on your site) None None 1 25
White-Label Embed Widgets
Developer API
REST API Access
API Calls / month 20 / mo 100 / mo
API Key Management
Support
Support Ticket Priority Community Standard Email Priority Email Dedicated Slack
Dedicated Account Manager
Premium standard

Included in every paid plan

No feature gates, no add-on pricing — every plan ships with the essentials.

Unlimited Report Views Live & Fresh Results Single Subscription Cancel Anytime Beginner Friendly AI Recommendations Dedicated Customer Support Email Alerts Scheduled Reporting White Label at Your Fingertips* API Functionalities* GitHub Support & more

* White label and API access are available from the Agency plan up — see the full breakdown above.

Cost efficiency

Save Up To 70% Compared To Purchasing Separate SEO Tools

Most SEO workflows require multiple subscriptions for audits, rankings, backlinks, reporting, and competitor research. SignalSumo combines everything into one platform.

All-In-One Platform

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Keyword Research Tool

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Rank Tracker

Monitor keyword positions daily across desktop and mobile viewports.

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Backlink Gap Tool

Compare your backlink profile against competitors to find link opportunities.

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AI SEO Growth Plan

Consolidate audits and backlink profile data into a prioritized 30-day roadmap.

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Backlink Monitoring

Track new and lost backlinks in real time with automated refresh cycles and authority-loss alerts.

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Frequently Asked Questions

A competitor analysis tool compares your domain's SEO metrics, such as Domain Rating, backlinks, referring domains, organic keywords, and estimated traffic, side-by-side against rival domains, and identifies keywords competitors rank for that you don't.

The number of competitor domains you can compare at once depends on your plan, with higher tiers unlocking a larger competitor limit.

A keyword gap is a high-value keyword where a competitor ranks well on Google while your domain ranks poorly or doesn't appear at all, representing a specific, addressable opportunity to close the distance.

The footprint overlap chart visualizes which keywords you and your competitors share versus which keywords are unique to each domain, making it easy to see where search visibility genuinely overlaps and where it doesn't.

Re-viewing a previously analyzed, cached competitor comparison is free. Running a fresh, uncached lookup on a new domain pairing consumes standard report credits, since it requires pulling new data.

Find out exactly where competitors are beating you — and by how much

Your first comparison is free. No card required.

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