Last updated 22 Sep 2026
Who can review an agency
Anyone with a verified account who has actually worked with the agency — as the client, or as the person on the client's side who dealt with them. A trial project, a one-off audit and a three-year retainer all count.
Not: people who work at the agency or used to, people at a competing agency, and anyone writing on behalf of either. Those come down when we find them, and repeated attempts cost the account.
What makes a useful agency review
- Say what the work was. "Six months of technical SEO on a 40,000-page shop" tells a reader more than "great team".
- Say what happened. Deadlines kept or missed, who actually did the work, whether the person who sold it stayed involved, what the reporting was like.
- Results, with their context. Numbers are welcome — say what changed and over what period. If other things changed at the same time, say that too; it makes the review more credible, not less.
- Rough size is enough. A band like "about $3k a month for six months" helps other buyers calibrate. You never have to publish your exact contract.
- One review per agency. If the relationship changes, edit yours rather than posting again.
- Your own words. Copied text, marketing boilerplate and AI-generated filler get flagged.
What we don't publish
- No links. Not to the agency, not to a competitor, not to your own site.
- No personal information. No private phone numbers or addresses, no naming junior staff, no screenshots of private messages, no client data.
- No confidential material. Don't paste contract terms, proposals or anything an NDA covers. Describing your experience is fine; publishing the paperwork is not.
- No offensive language. Hard criticism is welcome; slurs, harassment and threats are not.
- No legal allegations we can't check. If you believe an agency broke the law or defrauded you, take that to a lawyer or a regulator. A review can say the work was not delivered as agreed.
- No off-topic posts. A review is about one agency and your dealings with it, not the industry in general.
- No paid or incentivised reviews, other than an invitation from the agency's own client list — those are marked Verified and the incentive must be nothing more than the invitation itself.
How moderation works
A moderator reads every review before it publishes, usually within a business day. We look at length, links, personal and confidential information, and whether the account looks like a real client. Anything that doesn't clear the automated checks is held rather than dropped.
Once live, three community flags hide a review until a moderator looks again. The agency can reply in public; it cannot pay to remove a review. Removed reviews leave the rating but are kept on record.
Editing and deleting
You can edit your review whenever the relationship changes — an agency that fixed a bad start deserves the update, and so does one that went the other way. Editing sends it back through moderation. Deleting removes it from the page immediately.
Invitations from an agency
Agencies on a paid plan can invite clients to review them. An invited review carries a Verified badge, and nothing else about it is different: it is moderated the same way, and the agency has no say over what it says or whether it publishes. An agency that only invites the clients it knows are happy is within the rules; one that offers something in exchange for a rating is not.
If you are the agency
Reply to the review, not the reviewer. Correcting facts, explaining what happened and saying what you changed are all fair. Guessing at who wrote it, publishing details of the engagement to discredit them, or threatening legal action in a reply are not, and will have the reply removed.
Flagging a review
Use Report this review on the agency page, pick a reason — spam, fake, offensive, off-topic, personal information, other — and add anything a moderator should know. Every flag is read.
Appeals
If your review was held or removed and you think that was wrong, contact us with the agency name and the review title, and we'll put it back through moderation.