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hubspot.com — traffic, rankings & AI visibility

How hubspot.com performs in Google organic search and in AI answer engines: keyword distribution, estimated traffic, discovered competitors, backlink profile, and what ChatGPT and Gemini say when asked about the brand.

Domain Overview — hubspot.com

Showing worldwide totals. Pick a country for its own breakdown.

Google · Worldwide · snapshot taken Aug 7, 2026

Authority Score

68/100 GOOD
SignalSumo Authority Score™

Organic Traffic

4.7M
visits / month from 487,150 rankings

Organic Keywords

487,150
▲ 186,291 new ▼ 243,775 lost

Paid Keywords

150
Paid traffic: 2,292

Ref. Domains

388.5K
Backlinks: 29.3M

Traffic Value

$63,636,472
Google Ads equivalent / month
Keyword movement — last periodTrack them weekly in Rank Tracker →
+186,291 new rankings ▲ 155,052 improved ▼ 127,063 declined −243,775 lost run an audit to find why →

Where these keywords rank

Organic position distribution on Google

8,329 #1
12,416 2–3
61,962 4–10
104,276 11–20
208,409 21–50
91,758 51–100

104,276 keywords sit on page 2 — one push from page 1. Pick the best ones to track →

Traffic share in this niche

This domain vs the competitors we discovered

hubspot.com58%
canva.com5%
canva.com5%
salesforce.com13%
others19%
Top markets — where this traffic comes from
United States 297,038 keywords
2.7M visits/mo · 57%
India 34,156 keywords
991.3K visits/mo · 21%
United Kingdom 52,482 keywords
272.1K visits/mo · 6%
Philippines 5,252 keywords
231.5K visits/mo · 5%
Canada 23,429 keywords
132.3K visits/mo · 3%
Top keywords · showing 5 of 487,150Explore all in Keyword Research →
KeywordIntentPos.VolumeCPC
google doodle I 26 5M $4.41
google doodles I 16 5M $4.41
free email services C 64 2.2M $5.32
academy I 7 1.8M $0.09
free font I 47 1.8M $3.00

Keywords by intent

What searchers want when they find this site

Informational 77.6% Commercial 13.5% Navigational 8.9%

14% of this traffic is ready to buy. Optimize those pages →

Organic competitors — discovered & scoredFull breakdown in Competitor Analysis →
canva.com
45,776 shared
canva.com
43,303 shared
salesforce.com
49,451 shared
adobe.com
60,901 shared
salesforce.com
47,634 shared

4.7M people find this site on Google every month — but what does ChatGPT say? The AI overview below shows where the AI engines mention this brand, cite it, and where they recommend rivals instead.

See your AI visibility →
Backlink profile · real data, cached Sep 22 · $0 Full profile in Backlink Intelligence →
68/100
SignalSumo Authority Score™ — measured from your real link profile
5%
spam score — clean profile
388.5K
referring domains
29.3M
total backlinks
Dofollow 89% Nofollow 11%

Referring domains history

Only real snapshots draw here — never simulated

Today: 388,498 referring domains — first real point saved.
Traffic trend

Every number above comes from real measurements for this domain.

Explore Full Domain Data →

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AI answer-engine overview Preview

hubspot.com · United States · 29.7K AI answers name it · We asked ChatGPT, Gemini, Perplexity, Claude 12 real questions · Aug 21, 2026

At a glance index Run this for your brand →

AI names hubspot.com in 29,654 answers — questions asked about 17.1M times a month.

ahead This site appears 5.4× more often than the next site, indeed.com.
Google AI Overviews 24,722 ChatGPT 4,932 Cited as a source 25,962 Google AI Overviews on its keywords 2/3

Premium · included with a free trial

Do Deep AI Analysis for this Domain

This card is a preview from one snapshot of the AI answer index. The full analysis pulls every prompt where AI names this domain, 12 months of history, its share of voice against the sites below, and the sources and pages behind each answer — per engine, per country.

All 29,654 prompts 12-month trend Share of voice vs 5 sites Prompt gaps Cited sources & pages ChatGPT · Google AI · Gemini · Perplexity
Do Deep AI Analysis for this Domain → free trial · lands in AI Visibility

Sites AI weighs alongside this domain index

hubspot.com3,341
indeed.com616
forbes.com347
linkedin.com321
geeksforgeeks.org297
salesforce.com276

The web results AI consulted in the answers that name this domain — the sites it is compared with.

Who AI trusts about this domain index

yoyoutube.com14,732
huhubspot.com13,002
rereddit.com6,464
blblog.hubspot.com4,782
knknowledge.hubspot.com3,170

Sources AI cites in the answers that name this domain. It is the #2 most-cited source about itself.

Go deeper in AI Visibility free trial

The 29,654 prompts where AI names this domainranked by how many people ask them
introduction to website development301K / mo
client feedback surveys301K / mo
project plan template301K / mo
See all in Topics →already loaded · free
Prompts in this category that name competitors, not this domainthe opportunities
Loads when you open it
Open Opportunities →1 check per topic
How this moved over 12 monthsmentions and AI audience, month by month
Loads when you open it
Open Trend →free trial

What each AI said live

“Yes — HubSpot.com is legitimate. It is the official website of HubSpot, Inc., a real publicly traded software company (NYSE: HUBS). HubSpot SEC A few checks that support this: • HubSpot has been operating since 2006 and provides CRM, marketing, sales, and customer-service software. HubSpot •…” CHATGPT · “IS HUBSPOT.COM LEGIT?” · all answers in the Prompt Tracker
Hubspot alternativesmoney keyword
ChatGPT #1 · cites
Gemini #11
Perplexity #1
Claude scanning…
is hubspot.com legit?reputation
ChatGPT #1 · cites
Gemini #1
Perplexity #1 · cites
Claude scanning…
what is hubspot.com?branded
ChatGPT #1 · cites
Gemini #1
Perplexity #1 · cites
Claude Mentioned · cites

These scans form a Prompt Tracker baseline — tracked over time, with alerts when an AI starts or stops naming a brand.

Open Prompt Tracker →

Is AI recommending you, or your competitors?

We ask the answer engines real buying questions and record who they name, who they cite, and where you are missing from the answer.

Track your GEO Score AI share of voice
30-day growth plan

These are the signals a Growth Plan would rank for hubspot.com

Everything above is a finding. A Growth Plan takes findings like these — search, links, competitors and AI answers together — and turns them into one ordered 30-day list, with the reason behind every priority and a re-check afterwards that shows what actually moved.

CONTENT 104,276 keywords ranking 11–20

Close enough to move. A plan puts the ones worth refreshing first.

BACKLINK 388,498 referring domains

Measured against the competitor set, it becomes a monthly target.

COMPETITOR Top 5 competitors by keyword overlap

What they rank for and you do not is where the plan looks first.

GEO 54/100 AI visibility score

Answer engines name other brands in this category. A plan schedules closing that gap.

Build this plan free How the Growth Plan works →

A free account runs the audit and the first AI scan that a plan is built from.

Let’s zoom out.

You’re looking at one domain. SignalSumo tracks the whole picture — where a market’s traffic actually goes, which pages earn it, and whether the AI answer engines name you or your rivals when someone asks what to buy.

Here’s what you can do with a free account:

Rank Tracker checks your positions every day and keeps the history, so you can see what moved and when — not just where you stand today.

Search metrics describe worldwide Google results. AI answers were sampled at the time of the scan and can change between runs.

See all of this for your own domain

A free account runs the technical audit, the keyword profile and the first AI answer-engine scan. No card required.

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